For her, the video seemed to clarify that Fleischer was specifically asking her about transgender people, a group she had no experience with and seemed to have little inherent empathy for. It does seem as though the two-way nature of the conversations is essential for the canvassing technique to work. You dont know if theyre at McDonalds on their iPhone, and you cant always be sure what theyre saying to voters. 5. In many campaigns, polling data and focus groups tell us that very few people are persuadable, so we ignore those voters and stick with talking to the voters who are already on our side. Ella then managed the Leadership LAB project at the Los Angeles LGBT Center, where a team of more than 1,000 volunteers and staff collaborated to innovate new methods of voter persuasion and prejudice reduction and apply them on the ground to help win LGBT rights campaigns across the country. They still felt more positively about transgender people than those who had gotten the unrelated canvass. What do social scientists know about reducing prejudice in the world? ), Emile Bruneau, a neuroscientist who studies intergroup conflict at the University of Pennsylvania and was not involved in the canvassing experiments, tells me in an email it is so promising to see an intervention, any intervention, that has a lasting effect on big social issues.. It is stories, not facts, that are most compelling to people when theyre changing their minds. Here is a collection of resources about deep canvassing scripts including script examples and ideas, video training and podcasts. Here is the script used by The Australian Youth Climate Coalition AYCC in the lead up to 2022 Australian election to talk about climate. It was developed by the Leadership LAB in Los Angeles and has been effectively employed to help motivate voters in multiple organizing projects across the nation. If the change was at all fragile, we should have seen people change their minds back [after three months]." Its a real heart-to-heart between strangers. Prejudices are often deep, obstinate beliefs. We have a national reputation for our success developing practical, positive, non-partisan, non-judgmental ways to connect with voters. Thats what the Mormons use, he said on this sunny, bird-chirping Saturday in February. I would totally vote in favor, the woman says of a transgender protection law. There are other potential problems. LaCour and an advisor, political scientist Donald Green at Columbia University, published the findings in Science in 2014. Deep Canvass, In 2016, Broockman and Kalla showed that a 10-minute deep canvass conversation could reduce transgender prejudice for at least three months (you might recall this study was a redo of a previous experiment, from a separate team of researchers, which was retracted due to falsified data). Yes, Leadership Lab volunteers had spoken to voters in Los Angeles about gay marriage. Volunteers working a 2-hour shift, on an average, can complete 5 conversations. Topping says, in their experience, deep canvassing works best on people who might be concerned about an issue like transgender people in bathrooms but have never really talked through their feelings. Their Project Director, Dave Fleisher, describes it saying, "In a conventional canvass, campaigns try to control the message by sending volunteers out with a script to recite exactly as written. newsletter. These scientists keep proving that reducing prejudice is possible. Ellas earliest organizing focus was on developing innovative tactics to recruit, train and retain large, dedicated volunteer teams with the Oregon Student Association at the University of Oregon. issues, he believes this kind of canvassing could change peoples thinking on everything from abortion and gun rights to race-based prejudice. Susmik Lama is a one-and-a-half generation Nepali immigrant to the United States, born and raised in Kathmandu, Nepal, who now calls Philly home. To get Nancy to a true 10 capable of withstanding opposition messaging, Fleischer needed to help her tap into her own empathy and connect emotionally to transgender people.. Jeffrey Fountain/Courtesy of Los Angeles LGBT Center. But the more they analyzed LaCours study design and results, the more problems they found. When working with new groups, new staff, on a new issue and at bigger scale, I think its natural to expect smaller effects, he says. I made a mistake, she said. Our work in Orange County during the . Its this nonjudgmental exchanging of narratives that Broockman and Kalla think is the key ingredient in how deep canvassing works. The effects of most efforts to change peoples minds on an issue, if successful at all, tend to fade over time. If you would like to see first-hand what these one-on-one conversations are like, we encourage you to sign up to canvass with us. Its not easy to confront people whose votes would seek to hurt you, and then try to change their minds. Theres no difference regarding who you can speak with in a deep canvass. Contact Cambridge, MA, USA (617) 702-4787 caleb@owlfoxdean.com. Why is deep canvassing relevant to the world we live in today? The canvasser shares vulnerably about their own life and asks curious questions to create mutual understanding grounded in lived experience. We hope to provide both new and seasoned grassroots activists with a quality canvassing training that will allow them to enhance their local power building around whichever issue or candidate of their choice. Note: One needs to login/become a member to access webinar. Mike LaCour had not assembled [it]. The numbers get a bit bigger when you just focus on people who actually entered into the conversation, he says. The idea grew out of Fleischers own experience as a Jewish, liberal gay kid in Chillicothe, Ohio. He began by sharing his experience of losing the 2008 California marriage equality referendum campaign, which led David and his Leadership Lab colleagues to develop the deep canvassing approach to determine why people were susceptible to the anti-marriage equality campaign. Theres this belief that if we just say the right words, the voters going to change their mind. Broockman and Kalla published the results in Science on Thursday. Deep Canvassing Script: Voting for Climate in 2022, AYCC, 2022 (4 pg Google Document). "They were very transparent about all the statistics," she says. 6. I wasnt sure she would return; the last two voters hed met pleaded busyness. Then we try to convince them to change their minds. It also seemed to bolster the contact hypothesis theory of prejudice reduction, which finds that personal contact decreases bias against a minority group. Massachusetts voters chose to protect trans rights, and Topping believes deep canvassing helped. Fleischers staff at the Los Angeles-based Leadership Lab which goes door to door to reduce bias against L.G.B.T. Dates: March 31 from 1:00-2:00 PM EST and April 7 from 1:00-2:00 PM EST. I came out two years ago now, and one of the hardest things for me has been talking with folks who dont understand [gender identity], and not immediately writing someone off because they dont immediately get it, Topping says. When I asked how her day went, she shook her head and recounted a series of disheartening conversations with voters she couldnt persuade. The Leadership Lab has honed the deep canvassing method through years of intensive, in-house analysis of their work ( Denizet-Lewis, 2016 ). But what weve learned by having real, in-depth conversations with people is that a broad swath of voters are actually open to changing their mind. Those appeals worked last November in Houston, where the same voters who elected a lesbian mayor in 2009 repealed a city ordinance protecting transgender people from discrimination in employment, housing and public accommodations. Over the last six years, Fleischers unorthodox canvassing technique has attracted the attention of social scientists, liberal groups and even presidential-campaign consultants. In the new study, Kalla and Broockman put deep canvassing through a more rigorous test. It took a devastating loss at the ballot box for Fleischer to see the political wisdom in heart-to-hearts with strangers. Three months after the canvass, Broockman asked participants to fill out the survey again. Peer-to-peer texting is another vehicle (though virtually untested for turn out effect) for personal back and forth conversations. This model encourages a freeform and reciprocal conversation between the volunteer canvasser and the voter. This article covers the basic components of a deep canvassing script. LGBT Center volunteers went out to canvass hundreds of people. We are still in the process of figuring this out. "There were all these volunteers who gave their Saturdays [to do the experiment]," Broockman says. "What we've learned by having real, in-depth conversations with people is that. If he had his way, Fleischer would knock on doors with a golf ball. And then we continue to ask open-ended questions based on what they just told us. The idea is that people learn lessons more durably when they come to the conclusion themselves, not when someone bitch-slaps you with a statistic, Fleischer said. Let a person be who they are.. But through deep canvassing, the activist is able to turn her around. For example, KED wont support Republicans or, potentially, certain Democrats facing primary challenges. They share takeaways on how to construct outreach scripts that bridge divides and move people powerfully, with practical examples from advocacy campaigns on the ground. Fleischer headed west to work with the Los Angeles L.G.B.T. Heres a 2015 video example of deep canvassing. Treat it like the most normal thing in the world. But sometimes the gulf between the volunteer and the voter can seem insurmountable. The effect was durable, too: Three to six months after the conversation, voters who shared their feelings with canvassers in this manner also reported less prejudice toward undocumented immigrants. In 2004, for example, some 3,500 orange-hat-wearing Howard Dean supporters (many bused in from around the country) managed to annoy Iowa voters days before the states Democratic caucus. If you would like to see first-hand what these one-on-one conversations are like, we encourage you to. 2. Who can you reach with a deep canvass? Deep Canvassing. But he said he's been bullied himself. "When we were nonjudgmental and vulnerable with them and when we exchanged our lived experiences about marriage and gay people, that's when we started changing people's minds," he says.
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